“There’s no question mCommerce has arrived. If you are a retailer today and you’re not offering the customer the ability to participate in commerce whenever and wherever they want and another retailer does, you’re going to have a problem.”

- Steve Yankovich, Vice President of Mobile, eBay

Mobile Leading The Markets

Free Mobile Web Sites.. Stand Alone Sites $399.00 Dollar Value.Just Pay Hosting as Low as $4.95/Mo No Contracts!

HOW Will Mobile Marketing Work For You?

Coupons are Very Hot and With SMS Marketing You Don’t Share the Profits

Text-in contests – Your consumers can text-in their number to enter contests and drawings

Text alerts for subscribers – Keep your consumers abreast of news, updates, and notifications with easy-to-use bulk text messages

Text surveys and polls – Interact with consumers and get instant feedback via text messaging

Corporate text message marketing campaigns – Fast and efficient. Quite possibly the most effective marketing campaign that you have ever tried

Notification systems – Alert clients of urgent news and updates regardless of their location or access to the Internet. Nowadays, your clients likely carry their cell phones everywhere they go

Timely contact to have customers come in to your business

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Mobile Marketing Is The Future and If Your Business wants to stay competitive it must enter in the next year or two.Below you will find statistics that are most likely a little understated as this trend is picking up speed for local marketers who have the foresight to hop on the Mobile Marketing Bandwagon early!

By Tobi Elkin
February 2011

All reports are available with eMarketer Total Access

As they seek to drive sales via the mobile channel, retailers need to develop strategies and initiatives that address each stage of the consumer purchase funnel—awareness, engagement, consideration, conversion and loyalty. Many retailers have turned to fully enabled mobile sites in order to best exploit the channel.

Forward-thinking retailers are devising mobile strategies to address each stage in the consumer purchase funnel—awareness, engagement, consideration, conversion and loyalty. Retailers are using diverse tactics like text alerts and coupons—as well as making product ratings and reviews, store locators, barcode scans, QR codes, location-based apps and social media feeds available to help facilitate each stage of the consumer’s mobile experience.

The surge in mobile shopping is driven largely by the increasing penetration of smartphones. eMarketer estimates that, as of December 2010, 26% of US mobile phone owners were smartphone users. Retailers that want to remain relevant to consumers no matter how, when or where they shop need to develop a mobile strategy that finds creative ways to interact with shoppers—while also ensuring that a consumer’s mobile shopping experience is as seamless as shopping online.

Savvy retailers will also work hard to integrate social media and location-based apps with mobile tactics to aid consumer decision-making. Providing access to social feeds, networks and location-based apps aids shoppers in the engagement and consideration phases and engenders loyalty by offering consumers helpful resources that will encourage them to return for more shopping.